“It's directly related to Hollywood, the release of movies like Brave and The Hunger Games,” said Jason Rhodes, who is the Oklahoma County 4H archery coach and also a tournament competitor.
“I've seen mid-teenage girls with a recurve and a quiver on their back and that is a demographic you never saw in archery. It (archery) is definitely on an upswing as far as numbers.”
The improvement in bows also has made it more easily for young kids to shoot bows than it once was, he said.
“Now, the equipment they have for children is unbelievable,” Jason Rhodes said. “The bow he (Jackson) shoots is comparable to mine.”
The influence of movies like the Hunger Game is evident at H&H, which recently hosted a Hunger Games-themed birthday party for a group of 13-year-old girls, said Tim Shoopman, social media director for the store.
“They all shot at the range and then had a room decorated with Hunger Games stuff for the birthday party,” he said.
Jackson is only 11 but has made a full-time commitment to archery and has quit playing all other sports. He practices with his 35-pound Hoyt Ruckus bow at least an hour each day and aspires to shoot professionally someday.
Jackson got his first bow when he was 3. He is going on his first bow hunt this fall when black bear season opens in southeastern Oklahoma.
“I am really excited about that,” Jackson said.