Outlook 2014: After growing up online, an Edmond Realtor uses social media for personal and business use

Emily Matthews, 29, with RE/MAX Associates Realtors in Edmond, uses social media to connect with her circle of influence.
by Richard Mize Modified: April 20, 2014 at 10:45 pm •  Published: April 27, 2014

Emily Mathews, 29, grew up online, so asking her how she uses social media as a Realtor is just about like asking a 49-year-old how she uses the telephone.

But ask we did, and Mathews, an associate with RE/MAX Associates Realtors in Edmond, explained how her personal world and business life merge in the real world and online.

Q: How do you use social media?

A: As a real estate agent, I use social media to connect with my circle of influence. In this digital age, having an online presence is important. However, as working professionals, we have to be mindful that nobody wants to be bombarded with a bunch of real estate posts at every turn.

By occasionally incorporating a helpful article, or sharing a certain listing that my friends might like, it helps to keep my reputation as a Realtor fresh in people’s minds, without inundating them with information that they’re not interested in. I am open about my life with my social media friends, and I’ve found that this allows people to feel like they know and trust me on a personal level.

Q: In marketing?

A: Using social media as a marketing tool is a very delicate balancing act. On one hand, you want to share helpful information with people and brand yourself as a professional. But on the other hand, you have to be careful about over-promoting yourself in a way that comes off as pushy or bragging.

I stick to the 80/20 rule: 80 percent of your social media interactions should be personal, 20 percent can be business related.

One thing I like to do is create a single image to highlight multiple photos of a house, and link it to that MLS listing. This is a simple way to share information with potential clients. I have also shared homes listed by other agents, if I feel like that particular home might appeal to several of my people.

Another way I engage with my circle of influence is by sharing information about different loan programs, or giving quick tips on how to boost your credit score.

About half of my demographic are people in their 20s and 30s, who might be buying their first home or need to upgrade due to family growth. They want to learn about building credit and how to get qualified.

If I can help my community learn the benefits of owning a home, whether they choose me as their Realtor or not, then I see it as a benefit to the community as a whole.

Q: In customer relations?

A: At 29 years old, I’ve grown up in the age of MySpace, Facebook, Twitter, Instagram, LinkedIn, etc. I’m very familiar with the newest technology, much like most people of my generation. Staying up-to-date with the latest social media trends is vital to staying connected with my community.

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by Richard Mize
Real Estate Editor
Real estate editor Richard Mize has edited The Oklahoman's weekly residential real estate section and covered housing, commercial real estate, construction, development, finance and related business since 1999. From 1989 to 1999, he worked...
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