Owner of Edmond store is retiring in her own fashion

Lesta Oliver will be closing Edmond’s Simply Southwest. She has been in business for 30 years in Edmond, Guthrie, Tulsa and Oklahoma City.

 
BY DIANA BALDWIN | Published: January 29, 2013   

EDMOND — Lesta Oliver never owned a store-bought dress until she was in the eighth grade. Her mother used the fabric from chicken feed sacks to make clothes for her and her sisters.

photo - Lesta Oliver, owner of Simply Southwest in Edmond, is retiring after 30 years in the business. She has been in business in Edmond, Guthrie, Oklahoma City and Tulsa. PHOTOs BY CHRIS LANDSBERGER, THE OKLAHOMAN
Lesta Oliver, owner of Simply Southwest in Edmond, is retiring after 30 years in the business. She has been in business in Edmond, Guthrie, Oklahoma City and Tulsa. PHOTOs BY CHRIS LANDSBERGER, THE OKLAHOMAN

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The 79-year-old owner of Simply Southwest, in downtown Edmond, has seen a lot of fashion changes since she put on her first store-bought red wool suit many years ago.

Oliver plans to...
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