"Another cheap moral stunt by Pakistan," tweeted liberal Pakistani columnist Nadeem Paracha.
The 2010 Facebook controversy sparked many in Pakistan's liberal elite to question why Pakistanis could not be entrusted to decide for themselves whether or not to look at a website. Some observers noted that Pakistan had gone further than several other Muslim countries by banning Facebook, and said it showed the rise of conservative Islam in the country.
There were a handful of protests against Facebook back in 2010, often organized by student members of radical Islamic groups. Some of the protesters carried signs advocating holy war against the website for allowing the competition page to be posted in the first place.
Associated Press writers Sebastian Abbot in Islamabad and Candice Choi in New York contributed to this report.