Is it time for the luxury car market in Oklahoma City to kick into high gear?
At Bob Moore Porsche Audi, it has taken years to convince luxury vehicle manufacturers there is demand for high-end cars in Oklahoma City, said Joe Schick, vice president of operations. The city's strong economy, newly relocated businesses and presence of the Oklahoma City Thunder basketball team have all helped sales, which in turn gives manufacturers the confidence to provide inventory.
“In the past, we've been inventory restrained. Now, we're getting the inventory to keep up with demand,” he said.
The dealer is trying to bring other premium luxury manufacturers to the market, but Schick wouldn't name names.
Luxury brands tend to focus on selling to drivers on the east and west coasts. “It's difficult for a dealer in a place like Oklahoma City to prove that there is a luxury market,” said Tom Libby, senior forecasting analyst for Polk, a Michigan-based firm that collects and interprets auto data.
For one automaker, sales hinge on a different approach. Porsche is known for its sports cars, but the redesigned Panamera, a four-door sedan, and Cayenne sport utility vehicle are helping the brand gain market share, said Libby.
The redesigned 2013 Panamera, with a sticker price of $75,850 to $175,300, depending on the trim, recently arrived at Bob Moore Porsche Audi in Oklahoma City. Schick said he's seen a big demand for the car and the convertible turbo model sells before he can get it on the showroom floor.