Country singer Martina McBride has teamed with Pandora Jewelry and will appear in print advertising in a variety of magazines inlcuding Fitness, Lucky, Every Day with Rachael Ray and Redbook.
Pandora is also the sponsor of several of Martina’s concerts from June to December. At the concerts, Pandora will offer fun, interactive elements for Martina’s fans — including chances to win some of her favorite Pandora jewelry pieces and upgraded VIP concert tickets.
McBride is a four-time CMA Female Vocalist of the Year and three-time ACM Top Female Vocalist. She is well-known for her chart-topping hits that celebrate women such as “Independence Day” and “This One’s for the Girls.”
In addition to the 2013 print campaign and tour sponsorship, Martina (Facebook.com/MartinaMcBride and @MartinaMcBride on Twitter and Instagram) will also actively contribute to Pandora’s social media efforts (@PANDORA_NA or Facebook.com/PANDORA).