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Songwriter and rapper Nicki Minaj is generating backlash from parents and other media advisories after releasing album art on Aug. 4 and a music video on Aug. 19 for her new single "Anaconda," in which clothing is scarce and intimate interactions abound.
The video broke Vevo records by gaining 19.6 million video views in 24 hours, surpassing Miley Cyrus' "Wrecking Ball" record from last September, the New York Post reported. Now, only nine days since its release, Minaj's video has more than 88 million views.
But as video views continue to increase, some prominent parents have expressed their disgust with the sexual content.
Al Roker and Natalie Morales, news anchors on NBC's "Today" show, discussed the suggestive material after Roker's children brought the video to his attention.
"It is causing a lot of controversy because just when you thought you saw it all on video, you haven't seen it all," Morales said. "These are young kids, I think, still that like her music, they look at her as a pop star or a rap star and it's horrifying."
"She's twerking, she's gyrating, the other dancers doing … it's just vile," Roker said.
Chuck Creekmur, father and CEO of AllHiphop.com, also disapproves. After viewing the album art for Minaj's new release, Creekmur penned an open letter to Minaj both as a parent and an industry insider on Mommynoire.com.
"Now, the most popular, current black female rapper starts overtly pushing her hyper-sexualized image again? Just my luck. I’m trying to raise a young girl that will eventually grow into someone greater than the both of us," Creekmur wrote.
"I can’t lie. My kid barely knows who you are and if she does, its rooted in 'American Idol' or something like that. ... I’ve sheltered her on purpose though, all the while letting her read about heroic females in music and culture. As she gets older, it will be harder for me to limit her exposure to you, especially if you continue to do headline-grabbing moves like the 'Anaconda' cover."
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