Patriarch of fashion brand Missoni dies in Italy

Published on NewsOK Modified: May 9, 2013 at 2:03 pm •  Published: May 9, 2013
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MILAN (AP) — Ottavio Missoni, the patriarch of the iconic fashion brand of zigzag-patterned knitwear that helped launch Italian ready-to-wear and turn Milan into a fashion mecca, died Thursday just months after his eldest son disappeared without a trace. He was 92.

Missoni "passed away serenely" in his home in the town of Sumirago, north of Milan, where Missoni SpA is also based, the company said in a statement.

It was another sorrow for the family in a year that marks the 60th anniversary of their company's founding, following the disappearance in January of the Missonis' eldest child, company CEO Vittorio Missoni.

The 58-year-old disappeared with his wife and four others while flying in a small plane during a vacation to a Venezuelan island. They were never found, and the cause of the disappearance remains a mystery.

Known to friends by his nickname "Tai," Ottavio Missoni founded the company in 1953, along with his wife, Rosita Jelmini, who survives him. They went on to create a fashion dynasty, with the couple's three children and their offspring involved in expanding the brand.

"It was Tai and Rosita who founded, along with few others, Italian fashion in the 1950s," said Mario Boselli, chairman of the Milan Fashion Chamber who knew Missoni for decades. "We are speaking of a historical era, the start of ready-to-wear in Italy, that defined the success of 'Made in Italy.'"

Boselli described Missoni as "a pleasure, a marvel of great sympathy and great openness with an enormous human warmth."

Laura Biagiotti, who was among those early designers, said Missoni patterns "became almost a second flag for Italy."

"I have always admired Tai's vital energy, his joy in life, the ability to run a family and a company in a unique environment — a little magical, made of creativity, originality and most of all in the spirit of teamwork," said Biagiotti, who also made her name in knitwear, earning the moniker "Queen of Cashmere."

Born on Feb. 11, 1921, in what is now Dubrovnik, a picturesque Adriatic coastal city in Croatia, Missoni was fond of saying he came into the fashion business "by accident."

His wife's family owned a textile factory and produced shawls, and the newlyweds started their own business in 1953 with an artisan's shop producing knitwear in Gallarate, near Milan.

At the beginning, they produced athletic wear, likely inspired by Missoni himself, who had been a track-and-field star specializing in 400-meter relays and hurdles. He won several national medals, and competed in the 1948 Olympics, finishing sixth in the 400-meter hurdles after he hit an obstacle.

At the beginning of that decade, during World War II, he was taken prisoner during the battle of El Alamein, and held for four years by the British.

The brand got its first break in 1958, when the Rinascente department store commissioned 500 colorful vertically striped shirt dresses — the first to carry the Missoni label.

Missoni recalled in an autobiography published for his 90th birthday that one evening he and Rosita snuck down to view their creations displayed in the store window. The mannequins wore colorful blindfolds, and Missoni wrote that they heard a passerby remark: "Oh dear, poor things, thank goodness they covered the eyes because if they could only see themselves."



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