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People Disguised As Homeless Ignored By Loved Ones On Street In Stunning Social Experiment Published: April 25, 2014

If a family member posed as a homeless person, would you recognize him or her?

That's the question a new campaign -- Make Them Visible -- is asking. In a video produced by ad agency Silver + Partners and Smuggler for the New York City Rescue Mission, several people come face-to-face with their relatives and significant others dressed as homeless people. However, not a single participant recognizes their mother, brother or wife.

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