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Petty signs 3-year extension with Smithfield Food

Published on NewsOK Modified: January 15, 2014 at 2:53 pm •  Published: January 15, 2014
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CHARLOTTE, N.C. (AP) — Richard Petty Motorsports on Wednesday announced a three-year contract extension with Smithfield Foods Inc. as primary sponsor for Aric Almirola for 29 races through the 2016 season.

RPM also signed Almirola to a three-year extension to mirror the deal with Smithfield.

Smithfield started as a part-time primary sponsor for the No. 43 Ford in 2012, Almirola's first full season with RPM.

"We basically had our rookie season together in Sprint Cup in 2012, and we've grown," Almirola said. "As much as I've grown as a driver, they've grown as a sponsor. We've just continued to grow that partnership and that relationship to now, and this increased investment in the commitment that they're showing to the race team and to me is going to be really, really substantial for us in our performance on the racetrack, as well."

The increased involvement from Smithfield has the company signed on for all but seven races of the 38-race schedule — a coup for RPM at a time when sponsorships are often being divided between multiple companies.

Smithfield Fields, the world's largest pork producer, was sold to Chinese company Shuanghui International Holdings in a deal finalized in September. Larry Pope remained CEO of Smithfield and has authority over marketing resources.

Pope, who brought Shuanghui executives to the Sprint Cup race at Richmond in September, chose to make the marketing spend with RPM. It's the biggest program in the company whose brands include Eckrich, Armour, and Farmland.

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