Pinterest analytics firm secures $1 million funding

The funding for Tailwind, formerly known as Pinleague, was led by i2E Inc., and included investments from SeedStep Angels and individuals.
FROM STAFF REPORTS Modified: November 6, 2013 at 7:30 am •  Published: November 6, 2013

Tailwind, a Pinterest analytics firm, has gained $1 million in financing. The funding round was led by i2E Inc., and included participation from SeedStep Angels, an organized group of individual investors, and other individuals.

Tailwind, formerly known as Pinleague, offers reporting tools to its clients, as well as advertising, social media and PR agencies, so they can gather market intelligence for their brand's social activities. Tailwind's analytics platform for Pinterest is designed to shed light on customers' biggest brand advocates, influential users to connect with and popular trending products.

“We're grateful to have such a strong list of investors supporting the growth of Tailwind and sharing our vision for a world where all marketing will be social,” said Danny Maloney, CEO and co-founder of Tailwind.

Growing user base

“So far in 2013, our user base has grown 25-fold thanks to our awesome teammates, the recent acquisition of PinReach, and the effort by our loyal customers in helping shape our platform.”

Maloney said the funding would allow the company to expand in Oklahoma and New York City and “improve the platform at an even faster rate, securing our market leading position.”

Scott Meacham, i2E president and CEO, said the investment should help Tailwind sustain its high rate of growth.

“This fast-growing startup is providing jobs and opportunities for Oklahomans in an exciting industry,” Meacham said.