I attended New York Fashion Week for nearly two decades. Twice a year I looked forward to the shows, seeing emerging and veteran designer collections, catching up with friends who covered fashion for newspapers across the country, and trying to interpret what was on the runway for readers in Oklahoma.
Now I follow Fashion Week online, read what bloggers and other fashion reporters say and watch a few shows online. It’s getting easier and easier to be an armchair Fashion Week follower.
Fashion week for spring 2014 — yes, spring — kicks off Thursday and continues through Sept. 12 in New York City. Lincoln Center will be the hub of activity, where some 75 designers will show their collections in the tents at Mercedes-Benz Fashion Week. Others are showing at other hot spots across the city.
Last week, Pinterest, designer Michael Kors, Style Network and dozens of other New York Fashion Week insiders announced they are teaming up to bring the e event to millions of people all over the world. Through a new Fashion Week hub at pinterest.com/fashionweek, fashion designers, brands, and style experts from New York Fashion Week will give people a unique glimpse into the inspiration behind the upcoming season’s hottest trends.
“There are more than 2 million fashion pins pinned to Pinterest every day, so we know that fashion insiders are already using Pinterest as a source of inspiration and we wanted to help share that with the world,” said Katie Garlinghouse, head of community at Pinterest. “With our Fashion Week hub, millions of people now have access to the stories and inspirations behind Fashion Week, making it easier for them to interpret these trends in their real lives.”
On the Fashion Week hub, people can expect to discover boards about the details inspiring the latest collections, suggestions on how to bring the looks to life and behind-the-scenes access to some of the biggest shows, from designers like Michael Kors.
“The launch of the Pinterest NYFW hub gives us another opportunity to bring inspiration from the runway in New York to women across the country,” said Lisa Pomerantz, senior vice president, global communications and marketing for Michael Kors. “It’s important for Michael to be able to connect with his fans and customers. Our ‘Lights. Camera. Fashion!’ Pinterest board illustrates how Michael would dress a woman for New York’s fashion week: glamorous, sexy and daring.”
Pinterest also has partnered exclusively with Style Network to bring Fashion Week inspiration to TV. Style Network will air “The ‘IT’ List: Top 10 Fall Trends” special that counts down the top 10 trends viewers will want to wear this fall at 8 p.m. Sept. 12. The Pinterest integration will feature popular pinners and style bloggers showing people at home how to make the season’s latest trends come to life. Style will provide trend alerts on-air, detailing pins from fashion influencers and directing viewers to Pinterest. A “Just Pinned” feature will be embedded in the dedicated Fashion Week section on StyleNetwork.com which also links to the network’s Fashion Week Pinterest board.
Other fashion influencers participating include:
3.1 Phillip Lim, Elle, Garance Dore, The Glamourai, Honestly WTF, Huffington Post Style, Into the Gloss, Kate Spade, Lucky Magazine, Man Repeller, Maybelline, Moda Operandi, Nordstrom, Oscar de la Renta, PopSugar, Refinery 29, Revlon, Song of Style, Style.com, Women’s Wear Daily and Zac Posen.
New York Fashion Week is just the start. In the coming weeks, Pinterest will be joining with participants from London, Paris and Milan Fashion Weeks to also bring those events to everyone. Stay tuned at blog.pinterest.com.
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