Pizza Hut to roll out tiny new pies

BY CANDICE CHOI
The Associated Press
Modified: February 4, 2013 at 2:03 pm •  Published: February 4, 2013
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photo - THE SECRET IS OUT: PIZZA HUT UNVEILS BIG PIZZA SLIDERS AS LATEST INNOVATION, GIVES CUSTOMERS A CHANCE TO TRY ONE FREE.  (PRNewsFoto/Pizza Hut)
THE SECRET IS OUT: PIZZA HUT UNVEILS BIG PIZZA SLIDERS AS LATEST INNOVATION, GIVES CUSTOMERS A CHANCE TO TRY ONE FREE. (PRNewsFoto/Pizza Hut)

Sick of pizza after the Super Bowl? Pizza Hut is hoping to tempt you with tiny new pies.

The chain is introducing "pizza sliders" Monday, which are smaller than its personal pies and can be ordered in batches for families that want to customize their orders with different toppings. The sliders will be available in either a $10 box of nine or a $5 box of three.

The box of nine sliders would be the equivalent of a large pie, which has eight slices and also costs $10.

A slider is 3.5 inches across, while a personal pie is 6 inches.

The roll out of the sliders right after the Super Bowl is intended to generate excitement during a time when people may be sick of pizza. The partying done during the final pro football game of the season makes the day one of the five biggest days for pizza consumption of the entire year. The other four are Halloween, the day before Thanksgiving, New Year's Eve and New Year's Day, according to the trade magazine Pizza Today.

To combat pizza fatigue last year after the Super Bowl, Pizza Hut launched its $10 Dinner Box, which includes breadsticks and dessert and has helped grow sales over the past year.

Now the chain is looking for another big spark.

The sliders were inspired by a popular dish Pizza Hut offered in India called the "iPan," which were sold in batches of three. Pizza Hut thought the mini pizzas would translate well to the U.S., given the growing popularity of burger sliders at restaurants.

The pizza sliders let customers pick three different toppings for both the box of nine and box of three. Carrie Walsh, senior vice president of marketing for Pizza Hut, notes that the most customization people can usually get now is ordering a pie with different toppings on each half.

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