The sliders aren't the first time Pizza Hut looked overseas for inspiration; the Dinner Box was first introduced in Australia before it came to the United States.
Pizza Hut declined to say whether the sliders have higher profit margins than a regular pie. In terms of how filling they are, Pizza Hut says each slider is roughly the equivalent of a slice, meaning a person might eat two or three. A pepperoni slider has about 260 calories, compared with 250 calories for a slice of a medium pie and 370 calories for a slice from a large pie.
The chain promised earlier that it would give away samples of a mysterious new product if the word "hut" was uttered during the Super Bowl, meaning the giveaway was virtually guaranteed. The chain says customers can get their free sliders between 4 pm and 7 pm Tuesday.
Pizza Hut in the U.S. has had a bumpy past few years, with customers pulling back on spending in recent years. To help grow its business and accommodate changing eating habits, the chain in 2009 introduced a smaller store format that focuses only on delivery and carry-out orders, with no tables for dine-in customers. About 40 percent of its 6,400 locations are now only carry out or delivery.
Pizza Hut is a unit of Yum Brands Inc., which is based in Louisville, Ky. and also owns Taco Bell and KFC.
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