Dallas-based entertainment venue Main Event is coming to Oklahoma City with a new 58,000 square-foot venue just off Memorial Road that will feature bowling, laser tag, an aerial ropes course, games, restaurants and a full bar.
The company has been looking to expand into Oklahoma for the past several years, said Main Event CEO Charlie Keegan. In January, Main Event purchased 5.6 acres of land just northwest of W Memorial Road and N Western Avenue for $2 million. A building permit filed with the city shows the new Main Event will cost $7.8 million to build.
“With Oklahoma City we feel like we have some brand equity in the market and that we will do well there,” Keegan said. “We think a lot of people in OKC shop and eat in Dallas on occasion and are familiar with our brand from our presence there.”
The company hopes to have the new Oklahoma City Main Event open sometime in 2015.
The Memorial Road corridor is rapidly becoming an entertainment destination in metro area.
“There’s a handful of sort-of entertainment districts in OKC, but we chose the Quail Springs area because we think it kind of fits our profile,” Keegan said. “We’re a bowling-anchored family entertainment center — because bowling appeals to a broad demographic, we have an adult component, we have a good teenage component and kid component.”
Dallas-based TopGolf announced in January that it would build a new 65,000-square-foot entertainment venue just southwest of N Western Avenue and the John Kilpatrick Turnpike, nearly opposite the new Main Event. The company was seeking easy freeway access to attract visitors from across the region, said Randy Starr, cheif development officer for TopGolf.
“We thought this location near the Broadway Extension and the turnpike was a really a good spot for us,” Starr said.
Main Event and TopGolf are both rapidly expanding with several new locations in development, and it wouldn’t be the first time the companies have wound up as neighbors, Keegan said. TopGolf also is building next door to Main Event in Alpharetta, Ga.
A group of investors using the shell company name Origin LLC in August unveiled plans for Skybox, an upscale golf driving range with multiple restaurants and meeting rooms just west of the planned TopGolf and Main Event developments on the south side of Memorial Road at Highland Park Boulevard, just to the west of the planned TopGolf and Main Event locations.