Live on the Plaza, a monthly outdoor retail festival, has turned into a recruitment tool for the Plaza District west of downtown. Photo provided by the Plaza District
"The businesses got together and decided they wanted to get people down here and have a monthly event. It’s gone from a marketing event to a business recruitment event. Half of the new businesses that have come here are because of Live on the Plaza. They’ve seen the people; they’ve seen the vibrancy during these events.”
A retooling, meanwhile, may be in the works for the oldest ongoing event — the Plaza District Festival held each October.
"We’re looking at that event and how we can make it more focused and different from other festivals in this city,” Valis said. "We may look at adding more music.”
Valis’ other immediate task is to broaden the appeal of the Plaza District.
"It’s difficult to go beyond the young people who are in the know. So we’re expanding our advertising and marketing to reach people who aren’t from the inner city and young,” she said.
We’re looking at that event and how we can make it more focused and different from other festivals in this city.”
Director of the Plaza District Association