Point of Halloweekend idea is to scare up greater sales
When Halloween falls midweek, work and school obligations often trump celebrations.
But when Halloween is a Saturday, more revelers throw parties and more adults dress up — which translates into more cha-ching for holiday retailers.
That’s the idea behind Halloweekend, a movement started by the president of Spencer’s Gifts to celebrate Halloween on the last Saturday in October instead of Oct. 31....
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