Police Twitter campaign backfires badly

news.yahoo.com Published: April 23, 2014
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New York police Tuesday were eating extra helpings of humble pie after asking people to post images of themselves and NYPD officers on Twitter -- only to face a deluge of pictures of alleged police brutality, according to AFP.



"Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook," the department posted on its NYPD News Twitter feed, hoping to fuel a feel-good, low-cost public relations campaign.

The result was anything but.

H/T: Yahoo
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