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Poor ratings doomed local sports-talk radio station

by Mel Bracht Modified: December 19, 2008 at 3:19 pm •  Published: December 19, 2008
Citadel pulls plug on Jox 930
It turns out Oklahoma wasn’t big enough for two sports stations — at least owned by Citadel Broadcasting.

Citadel pulled the plug on Jox 930 on Monday and is temporarily airing ESPN Radio. Citadel plans to launch another undisclosed format on AM 930, Citadel spokesman Chris Baker said.

Baker said Citadel launched Jox 930 in June 2007 with the idea of making it the home for Oklahoma City’s "sure bet” NBA team. In the end, he said WWLS, the Sports Animal, made more sense as the home for the Thunder.

Baker said the death of Jack Mildren, who had teamed with Ron Thulin on the afternoon show, and the Sports Animal’s power upgrade also contributed to Jox 930’s demise.

Ratings were disappointing as Jox 930 failed to show up in the summer Arbitron ratings for listeners 12 and older.

Thulin, who covers college football for Versus and ACC basketball for Fox, was disappointed by Citadel’s decision.

by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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