Post buying PowerBar, Musashi brands from Nestle

Published on NewsOK Modified: February 3, 2014 at 9:20 am •  Published: February 3, 2014
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ST. LOUIS (AP) — Post Holdings Inc. is buying the PowerBar and Musashi brands from Nestle SA, further diversifying its business by expanding into the active nutrition category.

Financial terms were not immediately disclosed.

The PowerBar and Musashi brands make premium bars, powders and gels. Musashi is a leading sports nutrition brand in Australia.

The transaction also includes other related worldwide assets.

Post, based in St. Louis, makes cereals such as Grape-Nuts, Great Grains and Honeycomb. In January it completed its $370 million acquisition of Dakota Growers Pasta Company Inc.

Post said Monday that it expects to combine the PowerBar and Musashi brands with its current active nutrition portfolio to create an active nutrition group with anticipated annual revenue of nearly $550 million. The PowerBar and Musashi brands will join with Post-owned Premier Nutrition's Premier Protein and Joint Juice brands and Dymatize Enterprises LLC's Dymatize and Supreme brands. Dymatize makes premium protein powders, bars and nutritional supplements.

Post also announced Monday that it closed on the acquisitions of Golden Boy Foods Ltd., a maker of private label peanut and other nut butters and dried fruits and snacking nuts, and Dymatize Enterprises. Post announced the deals in December. It bought privately held Golden Boy from affiliates of Tricor Pacific Capital Inc. and other shareholders for $320 million Canadian ($300.2 million U.S.).

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