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Post-Christmas discounts lure some bargain shoppers

Cold weather and icy roads may have prompted some Oklahomans to stay home.
BY JENNIFER PALMER jpalmer@opubco.com Modified: December 26, 2012 at 9:39 pm •  Published: December 27, 2012
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Clearance sales expected to keep registers ringing

Retailers enticed consumers with big discounts on clothing, toys and seasonal merchandise to boost post-Christmas sales. And with gift cards to spend or unwanted gifts to return, consumers were expected to respond.

According to ShopperTrak, the day after Christmas was expected to be the fifth busiest holiday shopping day in terms of customer traffic and seventh for sales. Many stores opened early — some as early as 5 a.m.

Clearance sales on winter clothing and Christmas merchandise were expected to draw bargain shoppers. Sisters Melanie Marshall and Melissa Barlow filled two carts with wrapping paper, ribbon and a wreath container at the Quail Springs SuperTarget on Wednesday morning. The women said shopping the day after Christmas is a tradition.

“Christmas always comes back and the wrapping doesn't expire,” Marshall said.

However, bitterly cold temperatures and potentially slick roads may have kept some Oklahoma City metro-area residents home instead.

Jennifer Palmer, Business Writer