An anti-obesity campaign video featuring a 300-pound man having a heart attack in the ER as his life of overeating flashes before his eyes is going viral, stirring viewers with its powerful life-or-death message.
The PSA, “Rewind the Future,” is from Children’s Healthcare of Atlanta’s Strong4Life wellness movement, which has made waves in the past with its shock-value campaigns. The latest video has been viewed more than 3 million times since Sunday, and is sparking intense discussion about obesity on Reddit and YouTube, according to Yahoo Health.
“This was me when I was a kid,” wrote one Redditor, referring to the story conveyed in the video’s succinct minute and 42 seconds. It focuses on a 32-year-old man and his path to heart disease, which began in childhood with unhealthy eating and video-game habits. Another shared, “I’m 5’9, 32 years old and almost 300 pounds. I played all those gaming systems and pretty much grew up like that… I think for the first time, a PSA got to me.”