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PR executive: Bale needs a 'come-to-Jesus' meeting with Warner Brothers

By Matthew Price Modified: July 22, 2008 at 4:15 pm •  Published: July 22, 2008
Batman faces a critical moment — and it’s not in the fictional world of Gotham City. “Dark Knight” star Christian Bale’s arrest over allegations of assaulting his mother and sister could tarnish the Batman brand, said a public-relations CEO.

Ronn Torossian is the CEO of New York-based 5W Public Relations, which works extensively in crisis communications, including work for Sean “Diddy” Combs, Pamela Anderson and Snoop Dogg.

“Both Christian Bale and the studio need to have a real ‘come-to-Jesus’ meeting and immediately address this issue,” Torossian said in an interview with The Oklahoman.

Torossian indicated that Warner Brothers, the distributor of “The Dark Knight,” need to handle the issue quickly and forcefully.

“This is an issue that won’t go away,” Torossian said. “I was a little disappointed and surprised to hear that he was arrested and they haven’t already issued a statement. They need to issue a statement, somebody needs to be talking immediately.”

Bale denied the allegations after he was arrested, questioned by police, and released. He was not charged.

The success of this and future “Batman” movies could be tied up in this event, Torossian said.

“A lot of the movie’s continued success, whether it’s about immediately, long-term, video, is very tied to the reaction of the studio and of Bale himself,” Torossian said. “Batman’s continued success, Batman’s meteoric growth is tied to some degree to the response and how they handle this.”

“The Dark Knight” took in a record $158.4 million in its opening weekend in the United States. Bale plays the role of billionaire playboy Bruce Wayne, who becomes the vigilante Batman.


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