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Prada and Brooks Brothers design ‘Great Gatsby’ fashion

By Debra D. Bass
The Associated Press
Modified: May 10, 2013 at 3:52 pm •  Published: May 10, 2013
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photo - This undated publicity photo released by courtesy Warner Bros. Pictures shows, from left, Leonardo DiCaprio as Jay Gatsby, Carey Mulligan, as Daisy Buchanan and Joel Edgerton as Tom Buchanan in Warner Bros. Pictures and Village Roadshow Pictures drama,
This undated publicity photo released by courtesy Warner Bros. Pictures shows, from left, Leonardo DiCaprio as Jay Gatsby, Carey Mulligan, as Daisy Buchanan and Joel Edgerton as Tom Buchanan in Warner Bros. Pictures and Village Roadshow Pictures drama, "The Great Gatsby," a Warner Bros. Pictures release. (AP Photo/Warner Bros. Pictures)

Good style never goes out of fashion, but it does flirt with popularity. And so it goes with 20s-era razzle-dazzle frocks and dapper Dan ensembles from the notorious Jazz Age.

Now that Hollywood has a case of “Gatsby” fever, thanks to the much-hyped feature debuting Friday from Baz Luhrmann, a director synonymous with opulence, we’ll see how strong a comeback speakeasy fashion makes. “Downton Abbey” and “Mad Men” already have pop culture looking backward with rapt interest.

Fashion lovers won’t be able to ignore the long list of fashion industry leaders involved in the film, trendsetters are already making predictions.

At a worldwide premiere of “The Great Gatsby” on Wednesday covered by Women’s Wear Daily, Tommy Hilfiger, whose apartment in The Plaza was used in the film, said he believes the movie “will have an effect on fashion. Gatsby has always inspired me and I’m happy that it’s being celebrated. It reconfirms that this is still a good look.”

Something tells me that it will have a more profound effect on men’s fashion than women, but who knows where the fashion winds will blow. We’re already in an upswing of men paying more attention to how they dress (and Justin Timberlake notable for bring sexy back is now singing his heart out about wearing a suit and tie), so this validation can’t hurt.

After all, F. Scott Fitzgerald is one of the few classic authors to give a shout out to a clothing designer. He mentioned Brooks Brothers in two books, including “The Great Gatsby.”

It was only natural that Catherine Martin, costume designer for Luhrmann’s film to use the iconic brand liberally in the Industrial Age tragedy.

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