Good style never goes out of fashion, but it does flirt with popularity. And so it goes with 20s-era razzle-dazzle frocks and dapper Dan ensembles from the notorious Jazz Age.
Now that Hollywood has a case of “Gatsby” fever, thanks to the much-hyped feature debuting Friday from Baz Luhrmann, a director synonymous with opulence, we’ll see how strong a comeback speakeasy fashion makes. “Downton Abbey” and “Mad Men” already have pop culture looking backward with rapt interest.
Fashion lovers won’t be able to ignore the long list of fashion industry leaders involved in the film, trendsetters are already making predictions.
At a worldwide premiere of “The Great Gatsby” on Wednesday covered by Women’s Wear Daily, Tommy Hilfiger, whose apartment in The Plaza was used in the film, said he believes the movie “will have an effect on fashion. Gatsby has always inspired me and I’m happy that it’s being celebrated. It reconfirms that this is still a good look.”
Something tells me that it will have a more profound effect on men’s fashion than women, but who knows where the fashion winds will blow. We’re already in an upswing of men paying more attention to how they dress (and Justin Timberlake notable for bring sexy back is now singing his heart out about wearing a suit and tie), so this validation can’t hurt.
After all, F. Scott Fitzgerald is one of the few classic authors to give a shout out to a clothing designer. He mentioned Brooks Brothers in two books, including “The Great Gatsby.”
It was only natural that Catherine Martin, costume designer for Luhrmann’s film to use the iconic brand liberally in the Industrial Age tragedy.
Brooks Brothers ended up producing 1,700 items for the movie including most of the clothing for every male character caught on film including the illustrious Jay Gatsby (played by Leonardo DiCaprio). The store has released The Gatsby Collection, a limited-edition collaboration including a popular black bow tie with white tipping worn by DiCaprio in the poster of the film.
Meanwhile Prada provided about 40 opulent looks for the women in the film, including the “chandelier dress” from Prada spring 2010, which Martin ultimately chose as Daisy’s party dress. This dazzling creation is widely seen in the film’s trailer and publicity stills.
Prada is exhibiting the collection at its Soho store in New York and will later transfer the costume pieces to its Tokyo outlet.
But if you’d like a little modern-day razzle-dazzle in anticipation of the movie debuting Friday, there are plenty of options.
Unique Vintage has released a collection of hand-beaded flapper dresses and roaring 20s-inspired accessories, including jewelry, headpieces, purses and shoes available at www.unique-vintage.com .
The beaded frocks are replicas of original 1920’s dresses and are available in extra-small to 2X (prices range from $172 to $260).
And meanwhile David’s Bridal is already anticipating that brides-to-be will be inspired by Gatsby fever and is highlighting its collection of 20s-inspired gowns, including a cap sleeve fit-and-flare lace gown from the Melissa Sweet Collection.