Brooks Brothers ended up producing 1,700 items for the movie including most of the clothing for every male character caught on film including the illustrious Jay Gatsby (played by Leonardo DiCaprio). The store has released The Gatsby Collection, a limited-edition collaboration including a popular black bow tie with white tipping worn by DiCaprio in the poster of the film.
Meanwhile Prada provided about 40 opulent looks for the women in the film, including the “chandelier dress” from Prada spring 2010, which Martin ultimately chose as Daisy’s party dress. This dazzling creation is widely seen in the film’s trailer and publicity stills.
Prada is exhibiting the collection at its Soho store in New York and will later transfer the costume pieces to its Tokyo outlet.
But if you’d like a little modern-day razzle-dazzle in anticipation of the movie debuting Friday, there are plenty of options.
Unique Vintage has released a collection of hand-beaded flapper dresses and roaring 20s-inspired accessories, including jewelry, headpieces, purses and shoes available at www.unique-vintage.com .
The beaded frocks are replicas of original 1920’s dresses and are available in extra-small to 2X (prices range from $172 to $260).
And meanwhile David’s Bridal is already anticipating that brides-to-be will be inspired by Gatsby fever and is highlighting its collection of 20s-inspired gowns, including a cap sleeve fit-and-flare lace gown from the Melissa Sweet Collection.