Charlie Bloom, the CBS producer in charge of the project, specializes in features from the NCAA Basketball Tournament, college football and the NFL.
“This story in Moore, there is definitely something very special,” Bloom said. “When you see a community like this rally the way they have, it's a story that tells itself. I'm really excited. I hope we can portray the emotion of what's happened here. What this community has done is amazing.”
Cowher, 56, retired seven years ago after he compiled 149 wins in 15 years with the Steelers. He grew up in a small town, Crafton, Pa., and played at North Carolina State. Cowher was an undrafted linebacker who played six years in the NFL.
Cowher said Wednesday's session with 40 sixth-grade kids from the tornado ravaged community is something he's been looking forward to.
“With HeadsUp Football, our No. 1 thing is to know what to look for when dealing with concussions,” Cowher said. “Second, make sure they have proper equipment. Fitting is very, very important. Third, we need to certify coaches, make sure we have coaches that teach the correct techniques.
“Things you learn in the game of football transcend into life, being successful in life. Is there risk playing football? Yes. But there's risk in life. What this sport does for kids is immeasurable.”