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Product placement in Common Core tests is 'totally unacceptable'

www.syracuse.com Published: April 22, 2014
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Some New York parents are concerned over reports that the state Common Core standardized English tests contain brand names like Barbie and Mug Root Beer, and slogans like Nike's "Just Do It."



Brand names appeared in the test questions for 3rd to 8th grade students, leading to speculation that it was a form of product placement.

The questions are not public, and teachers and principals are barred from discussing them. But teachers posting anonymously on education blogs said some students were confused by the brand names and accompanying trademark symbols.

See this story on www.syracuse.com