Jordan Satarawala is director of marketing, communications and event acquisition for Oklahoma City’s All Sports Association. He has coordinated the Fan Festival that will be staged on Reno Avenue in conjunction with the Big 12 Women’s Basketball Tournament, which begins play Friday night in Oklahoma City. The Fan Fest will include live music, inflatables, a rock wall, face painting, sport court and a photo op with the Big 12 championship trophy.
Q: The Fan Fest is being held on the street. After the winter we’ve had, are you closely monitoring the weather?
A: “We’ve definitely been eyeing the weather. Last weekend, it was looking 55 and sunny (for this weekend). This week, it’s been drearier and drearier. The plan is we’re going to go all in (and stay outside). So Friday’s going to be a good day, 68 degrees. Going to have inflatables, trophy tents, Phillips 66 is going to be out there. A climbing wall. Obviously radio stations. But we know with no local teams Friday night, it won’t be as good. But we want to keep it buzzing. Saturday, everything will be back. But we’re actually building a stage, and there will be live music. Four live bands playing throughout the day. The good thing is, if it’s raining, it’s a covered stage. So they’ll be playing. If it turns to ice and sleet and snow, we’ll obviously shut it down. And this point, we’re going to commit to it.”
You were with the All Sports in 2007 and 2009, when OKC hosted the Big 12 Tournaments, both men and women. How will this be different?
“Little bit different. With the men’s and women’s combined, the Big 12 and corporate sponsors were pulled in a little bit more. ’07 we actually hosted inside the Cox Convention Center. That year the weather was so awesome, everyone hung out outside. In 2009, the Big 12 partnered with a group called Colonnade, they did a fanfest outside, brought that to the street. Since the championship now is split, we’re on our own. So All Sports put together the fanfest. This is an important event for us. We didn’t want the conference to think we didn’t care.”
Any remnants from 2007 and 2009?
“We are going to have the bracket banners (hanging on the side of the Cox Center). That was kind of the mystique in 2007. Those became an event in itself. The winning team, their fans would be coming out to watch the change in the bracket, their bands would be playing. We hope, pending weather, that excitement’s there.”