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Q&A: Fan Festival back in Bricktown for Big 12 Women's Basketball Tournament

by Berry Tramel Published: March 6, 2014

Jordan Satarawala is director of marketing, communications and event acquisition for Oklahoma City’s All Sports Association. He has coordinated the Fan Festival that will be staged on Reno Avenue in conjunction with the Big 12 Women’s Basketball Tournament, which begins play Friday night in Oklahoma City. The Fan Fest will include live music, inflatables, a rock wall, face painting, sport court and a photo op with the Big 12 championship trophy.

Q: The Fan Fest is being held on the street. After the winter we’ve had, are you closely monitoring the weather?

A: “We’ve definitely been eyeing the weather. Last weekend, it was looking 55 and sunny (for this weekend). This week, it’s been drearier and drearier. The plan is we’re going to go all in (and stay outside). So Friday’s going to be a good day, 68 degrees. Going to have inflatables, trophy tents, Phillips 66 is going to be out there. A climbing wall. Obviously radio stations. But we know with no local teams Friday night, it won’t be as good. But we want to keep it buzzing. Saturday, everything will be back. But we’re actually building a stage, and there will be live music. Four live bands playing throughout the day. The good thing is, if it’s raining, it’s a covered stage. So they’ll be playing. If it turns to ice and sleet and snow, we’ll obviously shut it down. And this point, we’re going to commit to it.”

You were with the All Sports in 2007 and 2009, when OKC hosted the Big 12 Tournaments, both men and women. How will this be different?

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by Berry Tramel
Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...
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