Beginning today, The Oklahoman is using QR code technology to allow newspaper readers to bring their paper to life.
QR codes -- quick-response codes -- can now be seen in the right rail of all the section fronts in The Oklahoman and within selected articles throughout the paper. Readers with smart phones or iPod Touch devices can use standard code-reader applications. After scanning the codes, they will immediately see a web page with multimedia elements that help tell the whole story.
Think about that for a minute. Your newspaper can literally start talking to you.
With a newspaper and a smart phone, you can now see every video, every photo gallery and every document that we store on NewsOK.com for our online readers. You can also comment on the article or share it with a friend. And with this technology, you don't even have to get up and turn on your computer. It's all right there in our QR codes.
Kelly Dyer Fry, editor of The Oklahoman, says this addition to our print product reminds her of a childhood favorite, The Jetsons.
"We don't have flying cars," she said. "But guess what? We have talking newspapers."
If you're not yet familiar with using your phone or iPod Touch to scan QR codes, you'll be amazed at how remarkably simple it is. There are plenty of applications for your device that will effectively scan these codes. But if you own an iPhone or an iPod Touch, all you really need is The Oklahoman's app from the iTunes store (it’s free).