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Racy for the Cure? - Opinions mixed on using suggestive slogans, images to fight breast cancer

 
BY Heather Warlick-Moore | Published: October 29, 2009    Comment on this article Leave a comment

A woman in a skimpy white bikini sashays next to a swimming pool. Onlookers gawk, men’s tongues roll, and music blares in the background.

The camera zooms in slow motion to the woman’s jiggling chest as a message spreads across the screen: "You know you like them/Now it’s time to save the boobs.”

photo - This photo released by Save the Ta-tas shows one of their hats, left. - AP Photo This photo released by Save the Ta- tas shows one of their t-shirts, right. - AP Photo
This photo released by Save the Ta-tas shows one of their hats, left. - AP Photo This photo released by Save the Ta- tas shows one of their t-shirts, right. - AP Photo

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"The way I’ve always seen it is that these people are out there, and either they’re a survivor or they’re supporting a survivor, and that’s the way they’re choosing to deal with the disease."
 Lorna Palmer
Komen Society executive director


Breast cancer resources listed

→Rethink Breast Cancer: http://rethinkbreastcancer.com.


→Save the Ta-tas: http://savethetatas.com.

→Susan G. Komen for the Cure: http://ww5.komen.org.

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    10/29/2009 This year’s Susan G. Komen Race for the Cure in Oklahoma City raised more than $250,000 for breast cancer research. And the foundation is still raising...

It may resemble a beer commercial, but it’s really a public service announcement for Toronto’s annual Boobyball party to benefit the charity Rethink Breast Cancer. And it’s gone viral, with more than 650,000 hits on YouTube. It’s just one of the edgier ways awareness is being promoted among younger women during National Breast Cancer Awareness Month.

At the Oklahoma City Susan G. Komen Race for the Cure, teams with racy names such as "Save Second Base,” "Boob-a-licious,” "Dre’s Double Delights,” "I Love Boobies” and "YaYa for the TaTas” ran alongside more than 575 other, more traditionally named teams.

Sure, some people called the Oklahoma chapter of the Komen society to complain about the sexy sounding names, said Executive Director Lorna Palmer, but she’s just glad the young, sassy teams are participating.

"The way I’ve always seen it is that these people are out there, and either they’re a survivor or they’re supporting a survivor, and that’s the way they’re choosing to deal with the disease,” Palmer said.

But is the television commercial with the leggy brunette with bouncing breasts going too far?

"Generally, with people my age who watch MTV, there’s no association between the breast and breast cancer.

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Related Topics: Health and Fitness, Business, Advertising, Cancer, Breast Cancer, Television Advertising, Women's Health



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