Ratings watch: KFOR-4 getting strong Olympic ratings

Ratings for first four nights are averaging 22.3, down 1 percent from 2008
by Mel Bracht Published: July 31, 2012
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KFOR-4 is getting strong ratings for the London Olympics, similar to the 2008 Beijing Games. For the first four nights, KFOR averaged 22.3 for prime time, down 1 percent from 22.0 in 2008. However, the Monday night ratings (21.3) were down 16 percent from four years ago. Nationally, NBC has gotten a viewership boost, averaging 34.8 million viewers, the most for any Summer Olympics and up from 30.5 million from Beijing.

Sports events July 24-30

1. London Olympics prime time, Sunday, KFOR-4, 23.9.

2. London Olympics opening ceremonies, Friday, KFOR-4, 23.6.

3. London Olympics prime time, Monday, KFOR-4, 21.3.

4. London Olympics prime time, Saturday, KFOR-4, 19.2.

5. London Olympics afternoon, Saturday, KFOR-4, 14.7.


by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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