The escalating cost won't be the only thing keeping Sooner fans from buying Bedlam football tickets next season.
"Even if I could afford it, I wouldn't do it just for spite,” said Terry Halbert of Yukon, an Oklahoma football season ticket holder.
Halbert's response was similar to several OU fans after learning of Oklahoma State's plan to boost its season ticket sales by tying the OU ticket to the season package.
"For what they draw, it doesn't make sense,” said Don Wylie of Midwest City. "I don't know what they're trying to do up there. They enlarged their stadium, but they still can't fill it. Maybe they have a vision, but I don't think it makes any sense.”
Five thousand individual Bedlam tickets will be made available through the OU ticket office. When the Sooners play in Stillwater, it's normal for OU to receive more requests than it has tickets to fulfill them, but with OSU's new policy, the number of requests is likely to jump.
A number of OSU fans who were interviewed saw the plan as a savvy way to increase season ticket sales and, of course, limit the number of Sooner fans at Bedlam.
"I think it's great,” said OSU fan Don Frank, 62. "It's good (OSU athletic director Mike Holder) is pushing for season ticket sales. If (OU fans) want to help support OSU, that's good.