Denny Lippoldt, an OU graduate and season ticket holder, wasn't as frustrated by the idea as many of his fellow Sooner fans.
"From a business standpoint, I can understand why they would do that,” he said. "I don't really have a problem with it. You can buy the season ticket package and sell off the other tickets.”
Lippoldt views this method as a better solution than what OSU did two years ago, raising the Bedlam ticket price to $100.
"If you do it that way, raising the price for one ticket, it really makes people feel like they're being gouged,” he said.
But for many OU faithful, this is an issue that won't die anytime soon.
"If I don't get tickets through OU, I don't think I would pay that. No, I know
I wouldn't pay that,” said Wylie, who holds season tickets for OU football and men's and women's basketball.
"This is just a typical crappy deal,” Halbert said. "It looks like a desperate ploy to sell tickets. OU is the one game they can sell out, but now they're going to have a lot of empty seats.”
Andrea Cohen contributed to this story