Share “'Reading Rainbow' raises $1M in 11 hours”


Deseret Digital Media NewsOK publishes content from Deseret Digital Media, which has a network of websites that includes KSL.com, DeseretNews.com and FamilyShare.com.

'Reading Rainbow' raises $1M in 11 hours

A Kickstarter campaign to fund an online version of the iconic "Reading Rainbow" program surpassed its goal of $1 million in less than 12 hours — and the donations keep coming in.
Natalie Crofts, KSL Modified: May 29, 2014 at 4:53 pm •  Published: May 30, 2014
Advertisement

LOS ANGELES — A Kickstarter campaign to fund an online version of the iconic "Reading Rainbow" program surpassed its goal of $1 million in less than 12 hours, and the donations keep coming in.

The campaign to bring "Reading Rainbow," a well-known TV program that ran on PBS from 1983 to 2009, to more kids through an online platform was launched Wednesday and quickly went viral, raising more than $1.5 million by the end of the day. By midday Thursday, more than $2 million had been donated by 46,000 backers.

"We all dreamed and believed we could hit $1 million in the 35 days of the campaign … but never, ever did we imagine you would get us there in 11 hours," wrote Mark Wolfe of Reading Rainbow on the Kickstarter page.

The new web version of the show is being spearheaded by star LeVar Burton, who is also known for his role as Forge on "Star Trek: The Next Generation" and Kunta Kinte on "Roots." Burton owns the rights to "Reading Rainbow," according to The Washington Post.

Continue reading this story on the...