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Recession brings out entrepreneurial spirit in many

It's been said one benefit of the Great Recession is that it has prompted a surge in entrepreneurism. Many who became unemployed embraced opportunity or risk to start up an enterprise, versus hunting for a job.
by Clytie Bunyan Published: January 22, 2012
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It's been said one benefit of the Great Recession is that it has prompted a surge in entrepreneurism. Many who became unemployed found the courage to embrace opportunity or risk and start up an enterprise, versus hunting for a job that didn't offer the security they previously enjoyed.

Edmond resident Jodie Lewis, 30, didn't exactly fit this category. She's been a stay-at-home mom since 2009 following the birth of her son. But her entrepreneurial spirit kicked in when she was ready to go back to work.

Lewis previously worked in strategic planning and development for rural communities and she's been executive director of a couple of nonprofits. But she wanted to pursue a business model that was right for her — one that allowed her to use her agricultural and horticulture background.

She found it as a Lawn Doctor franchisee, serving Edmond and northwest Oklahoma City.

Lewis, who in 2005 became the youngest member to serve on the Piedmont City Council, acknowledged she was scared to start a venture on her own, “but at the end of the day, we have an outstanding product and people will get that personal touch. When they have an issue, they get me.”

Her goal is to have service throughout Oklahoma City by 2013.

Lewis' Lawn Doctor business is showcased is weekend at the Oklahoma City Home & Garden Show at State Fair Park.

by Clytie Bunyan
Director of Business and Lifestyles
Clytie Bunyan joined The Oklahoman in 1989 as a Metro desk reporter. She later moved to the Business desk to cover real estate and presided over extensive coverage in the 1990s about the then-uncertain future of the Skirvin Hotel. She also has...
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