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Record World Cup numbers game for FIFA and Brazil

Published on NewsOK Modified: May 22, 2014 at 3:46 pm •  Published: May 22, 2014
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GENEVA (AP) — The 2014 World Cup is the most valuable, lucrative and expensive in FIFA history.

Record numbers include a $35 million prize to the winning team's federation, $4 billion commercial revenue for FIFA and a $14 billion bill for Brazil.

With 3 million tickets available to buy, the 64-match tournament is almost sold out.

"The financial success — we have it, it is done," FIFA secretary general Jerome Valcke has said. "The ticket sales success is there, we have never sold so many tickets."

FIFA's satisfaction is not shared across Brazil.

Taxpayers are picking up the biggest bill, with the country of 200 million people running up costs several times more than FIFA to stage the world's most-watched sports event.

The $14 billion total is the predicted spending on building and renovating 12 stadiums, upgrading federal, state and city infrastructure, plus security plans to welcome the 32 teams and around 600,000 expected visitors.

The spending fueled unrest in Brazil, especially during the Confederations Cup last June, among those wanting better schools, hospitals and less government corruption.

"When Brazil bid for the World Cup they had the budget to do so," Valcke said.

FIFA forecasts it will spend $2 billion on the 2014 tournament, including the local organizing committee costs.

Still, much of that bypasses Brazil. Even if the host nation does earn the winner's check on July 13, the remaining $323 million in FIFA's prize fund goes to the other 31 nations.

The federations also share $48 million from FIFA to prepare for the tournament, and $70 million goes to (mostly European) clubs whose players are selected.

The $35 million first prize is less than 1 percent of the governing body's revenue banked directly from its marquee event over a four-year commercial cycle.

Broadcasters and sponsors pay most of FIFA's $4 billion income.

European television networks have paid the majority of the nearly $1.7 billion, so far, in rights fees to FIFA, according to the past three years of financial reports.

Six top-tier partners — Adidas, Coca-Cola, Emirates, Hyundai, Sony, Visa — pay a combined $177.125 million annually. That totals $708.5 million over four years.

Eight second-tier sponsors — Budweiser, Castrol, Continental, Johnson & Johnson, McDonalds, Moy Park, Oi, Yingli — collectively pay $524 million. About $120 million has been earned from Brazilian 'national sponsors,' according to the 2011-13 financial reports.

FIFA also gets hundreds of millions from fans buying match tickets, plus agencies securing the rights to sell corporate hospitality seats, and licensed merchandise.

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