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Redneck Bank offers fun, a nice rate of return for Oklahomans

BY DON MECOY Modified: March 11, 2009 at 1:02 pm •  Published: March 11, 2009
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If you’d like to earn 5.25 percent interest on your checkin’ account, you might be a redneck.

The Redneck Bank — "where bankin’s funner!” — is payin’ some of the most mouth-waterin’ interest rates on checkin’ accounts in the whole U.S. of A. You can even git yer Redneck Bank debit card with or without the brayin’ horse on it ("We want to be your ‘mane’ bank!”)

The Internet bidness, er, bank is an arm of Snyder-based Bank of the Wichitas, and the brainchild of Wade Huckabay whose family owns three Oklahoma banks. The Redneck Bank name was an attempt to differentiate its Web site from thousands of online banking operations, Huckabay said.

"Our target market is people with a sense of humor,” he said. That apparently is an untapped market, as the Web site signed up customers in 45 states in 45 days.

The Huckabay banking family also has banking Web sites targeting customers who are patriotic (AmericaNetBank.com) and high-tech enthusiasts (Evantagebank.com). But Redneck Bank has become an Internet sensation since it officially launched in November, Huckabay said.

Blog chatter and e-mail forwarding sent Redneck Bank’s page views soaring in January, he said.

"It took off like a rocket,” Huckabay said. "It’s been quite a challenge to keep up with the volume.”

‘You get humor’

Redneck Bank offers 5.25 percent interest rate on FDIC-insured checking accounts for clients who use the bank’s debit card for at least 10 point-of-sale transactions monthly and agree to online-only statements. Other Internet banks offer similar deals, Huckabay said, but they’re not as much fun.

"There’s 9,000 banks on the Internet,” he said.