Redskins trademark cancellation doesn't prevent its use

Hall Estill’s Phillip Free discusses possible outcome, appeals in Redskins trademark case.
Oklahoman Published: June 20, 2014
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Q&A with Phillip Free

Cancellation doesn’t prevent

use of Redskins trademark

Q: What do you expect will be the next steps from the Redskins organization?

A: Another group tried to cancel the trademark in 1999 and was unsuccessful. In that case, on appeal to the district court, the judge ruled the trademark couldn’t be canceled because of laches (in essence, the group waited too long to challenge the mark). If the trademark’s owners take this up on appeal again, I suspect they will argue the same thing because even more time has passed in this case.

Q: What has changed since this trademark was approved in 1967?

A: The political climate surrounding this issue has picked up steam. It will be interesting to see whether we see a different outcome this time. Sometimes it takes time on these sorts of issues for the challenging party to “punch through” and have success, as we've seen with gay marriage.

Q: What do you think the outcome of this case will be?

A: This will be one to watch. I don’t think the trademark was adopted as an intentionally offensive term, but clearly it is offensive to a portion of Native Americans. In fact, I have family members supporting the fight against the trademark who find the term very offensive. The challengers likely will argue the trademark has become increasingly offensive over time and that laches shouldn’t apply here because “critical mass” of opinion only recently has been reached about the nature of the trademark. This might give the court the rationale it needs to uphold the trademark’s cancellation.

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by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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