Regulators approve beer can label with Pledge of Allegiance
Feds change course after initial denial of patriotic design
Federal regulators have changed course and approved an Oklahoma native's bid to include the Pledge of Allegiance on a beer can.
The controversial label initially was denied by the federal Alcohol and Tobacco Tax and Trade Bureau, and was the subject of a story Tuesday in The Oklahoman.
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Regulators approve beer can label with Pledge of Allegiance
Nov 24Regulators approve beer can label with Pledge of Allegiance
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NewsOK.com users had a lot to say about Don Sessions' plan to put the Pledge of Allegiance on his Ol' Glory beer can.
Don Sessions, 75, said the media attention for his Ol' Glory beer can design embarrassed regulators because the design clearly was protected by the First Amendment.
“It's freedom of speech,†he said. “They can't stop me from using the pledge.â€
Sessions, a Ripley native who lives in Los Angeles, already sells an energy drink under the Ol' Glory brand. He said he was inspired to make a beer after National Guard members told him that they can drink one of his energy drinks but they would drink a six-pack of beer.
The Alcohol and Tobacco Tax and Trade Bureau's initial denial said the pledge violated a federal statute prohibiting labels with images and statements relating to the American flag. The approval dated Wednesday does not dispute the use of the pledge.
Tom Hogue, spokesman for the agency, said Ol'Glory modified the label to prominently place the statement “Not endorsed by or affiliated with the U.S. or any other government.â€
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