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Report: OU Network programming will air on Fox Sports Southwest and Fox Sports Oklahoma

Sports Business Daily reports more than 1,000 hours of programming would air annually
by Mel Bracht Published: January 3, 2012

According to the report, one of the primary objectives of OU officials in striking a deal with Fox was to launch their branded content on a partner that offered complete distribution from the start, unlike the struggling Longhorn Network, which has yet to be picked up by Texas' two biggest cable operators (Time Warner Cable and Comcast) or its two biggest satellite operators (DirecTV and Dish Network).

The programming will be branded either the Sooner Network or Oklahoma Network and will feature third-tier TV rights, including at least one live football game, several men's and women's basketball games and Olympic sports. Third-tier TV rights include live games that are not picked up by the Big 12's primary network partners, ESPN and Fox.

In the Big 12, schools do not share third-tier rights with the rest of the conference unlike some other conferences, including the Big Ten and Pac 12.

A broadband component also is expected to be part of the deal. The OU-branded broadband site would feature live streaming and other on-demand content, according to the report.

In addition to sports, the OU-branded programming block would include university events, such as commencements and guest speakers, and programming from other academic departments.

by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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