CHARLOTTE — Members of the Republican National Committee meeting here in North Carolina — a location chosen in part because it, along with Indiana, was one of only two 2008 Obama states that turned to Republicans in 2012 — are deeply divided over what ails their party. On one end of the spectrum are those who stress the GOP’s failure to appeal to Hispanics and other minorities, arguing that the party must make fundamental changes to broaden its appeal. On the other end are those who stress the GOP’s failure to master even the basics of voter turnout in the last election, along with the flawed candidacy of Mitt Romney, arguing that the party does not need to change its principles or message so much as learn the turnout and messaging techniques used so successfully by the competition.
It’s not an either-or choice; most members likely fall somewhere between those two ends. But there is still a basic divide between those who emphasize outreach, especially to Hispanics, and those who emphasize turnout and candidate quality. Going the outreach route could mean far-reaching changes in the party. Going the turnout route could mean organizational and technical changes that do not involve re-making the GOP. It’s unclear which side will dominate the 168-member committee. Both sides believe a majority shares their view.
On Thursday, committee members will hear from the leaders of the so-called “Growth and Opportunity Project.” Initially known within the RNC as the “autopsy committee,” the project’s members — Henry Barbour, Ari Fleischer, Sally Bradshaw, Glenn McCall and Zori Fonalledas — were assigned the task of studying the failures of 2012 and coming up with a set of recommendations for the GOP going forward. They are not expected to present any sort of final report here in Charlotte — they were just given the job last month — but they will meet with the committee and discuss a variety of possible reforms.
The bottom line is that RNC members know something is terribly wrong. Some point out that chairman Reince Priebus — who is expected to be re-elected in an uncontested ballot Friday — cannot come before the committee and say, “We were out-spent” or “We couldn’t match the resources of the other side.” The party’s problem is more fundamental than that — simply put, Republicans have either a basic identity problem or an equally basic competence problem — and demands more fundamental answers.