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Researcher: Zombie fads peak when society unhappy

Published on NewsOK Modified: March 11, 2013 at 9:53 am •  Published: March 11, 2013
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COLUMBIA, S.C. (AP) — Zombies seem to be everywhere these days.

In the popular TV series "The Walking Dead," humans struggle to escape from a pack of zombies hungry for flesh. Prank alerts have warned of a zombie apocalypse on radio stations in a handful of states. And across the country, zombie wannabes in tattered clothes occasionally fill local parks, gurgling moans of the undead.

Are these just unhealthy obsessions with death and decay? To Clemson University professor Sarah Lauro, the phenomenon isn't harmful or a random fad, but part of a historical trend that mirrors a level of cultural dissatisfaction and economic upheaval.

Lauro, who teaches English at Clemson, studied zombies while working on her doctoral degree at the University of California at Davis. Lauro said she keeps track of zombie movies, television shows and video games, but her research focuses primarily on the concept of the "zombie walk," a mass gathering of people who, dressed in the clothes and makeup of the undead, stagger about and dance.

It's a fascination that, for Lauro, a self-described "chicken," seems unnatural. Disinterested in violent movies or games, Lauro said she finds herself now taking part in both in an attempt to further understand what makes zombie-lovers tick.

"I hate violence," she said. "I can't stand gore. So it's a labor, but I do it."

The zombie mob originated in 2003 in Toronto, Lauro said, and popularity escalated dramatically in the United States in 2005, alongside a rise in dissatisfaction with the war in Iraq.

"It was a way that the population was getting to exercise the fact that they felt like they hadn't been listened to by the Bush administration," Lauro said. "Nobody really wanted that war, and yet we were going to war anyway."

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