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Retail giant moves into Midwest City, longtime sports store moves out

Faced with the increased competition posed by Dick's Sporting Goods, locally owned Twids Sporting Goods closes its doors. The Midwest City retailer had been in business 41 years.
by Jennifer Palmer Published: November 3, 2012
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Snell said Dick's impending opening wasn't the only reason she closed her Midwest City store, but it was a major factor.

Already, she said she was facing a trend of schools ordering team uniforms from larger, out-of-state companies, saving the school money but costing Twids business. She estimated of her store's $7 million annual sales, $5 million was outside sales to schools.

Her business setbacks also included losing sales associates with established customers and glitches in her digital inventory and software controlling system.

Dakil Auctioneers held an auction of the store's remaining contents on Oct. 27. Snell said she originally planned to close the Edmond store as well, but has decided to keep it open with a focus on Little League teams.

Dave Twidwell, whose father, Carl Twidwell, founded Twids in 1971, said it was sad to see the doors close at his family's former store.

“We serviced the community for so long. We had good employees. We created some memories we'll never forget,” he said.

by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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