Already, she said she was facing a trend of schools ordering team uniforms from larger, out-of-state companies, saving the school money but costing Twids business. She estimated of her store's $7 million annual sales, $5 million was outside sales to schools.
Her business setbacks also included losing sales associates with established customers and glitches in her digital inventory and software controlling system.
Dakil Auctioneers held an auction of the store's remaining contents on Oct. 27. Snell said she originally planned to close the Edmond store as well, but has decided to keep it open with a focus on Little League teams.
Dave Twidwell, whose father, Carl Twidwell, founded Twids in 1971, said it was sad to see the doors close at his family's former store.
“We serviced the community for so long. We had good employees. We created some memories we'll never forget,” he said.