Retail giant moves into Midwest City, longtime sports store moves out

Faced with the increased competition posed by Dick's Sporting Goods, locally owned Twids Sporting Goods closes its doors. The Midwest City retailer had been in business 41 years.
by Jennifer Palmer Published: November 3, 2012
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Faced with a big box competitor opening in town, Jami Snell opted to close up shop.

The dominance Dick's Sporting Goods asserted when opening four metro-area stores this week, including one less than two miles from Snell's store, Twids Sporting Goods, was the main reason Snell decided to shutter the store's Midwest City location. Twids, which has been in business 41 years, has long been the go-to for Little League and school sports teams for uniforms and other sporting gear.

“Twids was an icon. It was the only place to go. It was hard to make the decision to close,” said Snell, who purchased the business three years ago from the Twidwell family. She also has an Edmond location called Rookies by Twids.

However, Mojo Sports in Choctaw, has decided to take a chance on the former Twids building and plans to reopen its business in the store, 6001 SE 15, next month. Co-owner Wade Brewer said the location is larger and well-established as a sporting goods store.

Mojo Sports' main business, like Twids, is screen printing and embroidering sports uniforms and T-shirts. Brewer said competing with Dick's isn't worrisome because the two stores are different.

“Dick's is retail. We're more about putting all the bells and whistles on it,” he said. He admits that having Dick's in town will affect the retail side of his business, but it's not the store's main focus.

Four stores open

Dick's Sporting Goods, based in Pittsburgh, Pa., opened four metro-area stores Wednesday — two in Oklahoma City and one each in Moore and Midwest City. Similarly, the retailer entered the Tulsa market last November, with three stores opening simultaneously.


by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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