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Retailers hope holiday shopping warms up with temperatures

A cold snap slowed traffic for many local retailers, but store owners are hoping shoppers resume spending at Christmas approaches.
by Brianna Bailey Modified: December 12, 2013 at 1:00 pm •  Published: December 11, 2013

Frigid temperatures for the past week in Oklahoma City have put a chill on holiday shopping for many retailers, but many businesses hope shoppers will catch up on their spending over the final two weekends before Christmas.

Jeannette Smith, marketing manager for Quail Springs Mall, said mall traffic over the weekend slowed because of well-below freezing temperatures and icy roads across the metro area.

“I would say that traffic is what we would anticipate for a normal weekend — not really a holiday weekend,” Smith said.

However, shoppers began to return to the mall Monday and Tuesday after many metro school districts canceled classes, she said.

“We are hoping that we will be able to gain some ground over the next few weekends,” Smith said.

Shopping days lost to weather are especially critical for retailers this year, as there are six fewer days between Thanksgiving and Christmas than in 2012, making it the shortest holiday shopping season in a decade.

The recent icy weather forced popular outdoor holiday shops in the metro area, including the Winter Shops at the Myriad Gardens and the Holiday Pop-Up Shops in Midtown, to shorten their hours this past week.

At the Holiday Pop-Up Shops in Midtown, event organizer Allison Barta Bailey was helping a new round of retailers move into a row of geodesic dome-shaped tents at 1000 N Walker on Wednesday in preparation for another weekend of outdoor Christmas shopping. Local shops have been rotating in and out of the tents for Thursday through Sunday runs since the day after Thanksgiving.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the University of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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