Open house on Easter Sunday: Heavens yes, or heck no?
After chatting about it this week with Realtors and others, I can draw a conclusion as firm as a marshmallow Peep: It depends.
“I think not,” one friend said. “I think there is still enough collective consciousness about these holy times that it would not be good for sales, that people would perhaps unconsciously be aware that even if they weren’t churchgoers that commerce on these days somehow doesn’t feel quite right. Even if they aren’t Christian.”
I don’t know. I’m not sure there’s such consciousness even in the churches. I am all for Easter egg hunts, but I’m not so sure that Holy Saturday is the best time for it. (I will be happily helping with one on Saturday, myself, though!)
On the other hand, Easter Sunday is a celebration, and for anyone who “does” Lent, it is a return to LIFE.
A minister friend said, “While I personally recoil, in part from working too many holidays (in my pre-church positions), I suspect if there is profit to be made they will do so. I suspect those are still holiday enough that foot traffic would be slow, and since the idea is to get people through the house to possibly buy the house I can't see it being very effective.”
A couple of Realtors were firm in their convictions:
Mixing up Good Friday and Easter Sunday, one, a woman, said, “No. Not on Sunday as I don’t want to think about money on the day Jesus sacrificed his life for me. And not on Saturday as I will spend that day with those I'm grateful for. My children, grandchildren and friends.”
Another, a man, said: “NO! Realtors should be with family celebrating the Resurrection!!”
Someone pointed out: “Not everyone celebrates these holidays.”
The man replied: “Not all, but most Americans celebrate Christmas and Easter!”
I’m not sure that I would call what most Americans do on Christmas and Easter celebrating either.
A friend not known for mincing her words agreed: “I wouldn’t either. They are more like commercialized orgies of greed.”
Yikes! Christmas? No doubt. Easter, not that bad. Just lots of candy.
Chocolate crosses come close to crossing a line, though — although this week I did eat one that someone gave me. But imagine a chocolate noose or electric chair.
Another Realtor said: “Dear agents, please give other folks a holiday and maybe take one yourself. It isn’t urgent.”
And another: “I say no to both just because those days are for me and my family to be together and hopefully my clients do the same.”
Here’s my take on it: If you actually observe Easter or Christmas, maybe you shouldn’t have an open house; if you don’t observe either holiday, it’s a market question like any other.
And that’s what I’m wondering:
Is there a market on Easter Sunday (I think so), in a way that is not true on Christmas Day (because the culture has completely embraced that day)?
I’d say that because of the nature of Easter — Resurrection! New life! Celebration! Hallelujah! — somebody might want to get out and look at houses. If I were a Realtor and had no personal qualms about it, I’d have an open house if I needed to have an open house.
But a real estate marketing guy had the best idea of all:
“Create a really great video tour and have a 24/7 open house instead. Host it on a Google Hangout and invite people to it at different times other than 2 to 4 Sunday afternoons.”
Now that’s an idea. Can I get an amen?