Since so many people are pitching in their 2 cents, here's mine on the basics of success on Facebook, Twitter, that old workhorse Blogspot and other social media.
Don't sweat the technical aspects. If you can pick up and a book, open it, turn the pages and read it, you can "follow" people on Facebook and Twitter and you can blog. It just takes some practice, like anything else.
Were you always as adept at closing a book you're reading, slipping a finger in to keep your place to free up your other hand to take a drink of coffee, or answer the phone?
Nope. Not in first grade you weren't.
It took some practice, and besides that, in first grade you were probably spending more energy learning how to read than learning how to physically handle a book.
And most people, I'd wager, despite all the hype, are in first grade when it comes to the nuts and bolts of social media.
Most team-oriented businesses, by now, should have at least a few people on staff who know their way around Facebook, Twitter and the others. But they don't yet — a situation the Central Oklahoma Home Builders Association tried to remedy this week with a panel of three business people finding business success in social media: homebuilder Jeff Click; Ryan Hukill, a Realtor with Paradigm AdvantEdge Real Estate; and Tyler Smith of Traction Marketing Group.
One of the things that came across was that almost everybody in any business should be feeling their way around — because that's the main difference, aside from the technology, between social media and the rest of the media: it's social. That means societies are involved, not just ones and two and threes and not just here and there.