ATLANTIC CITY, N.J. (AP) — Competitors are already picking at the soon-to-be-closed Atlantic Club Casino Hotel, trying to lure customers and employees to their own casinos.
The Atlantic Club will close next Monday.
At least eight Atlantic City casinos are aggressively courting the Atlantic Club's customers. They're offering free slot play, free comp dollars, tickets to shows and parties, free buffets and parking, and other inducements.
The Atlantic Club was sold in a bankruptcy sale last month to Tropicana Entertainment and Caesars Entertainment. They will divvy up its assets and shut it down at 12:01 a.m. on Jan. 13.
The Tropicana hopes it gets first dibs on Atlantic Club patrons, since it is buying all the casino's table games and slot machines, and customer lists. President Tony Rodio said the Tropicana will match all Atlantic Club offers, and apply past play toward new Tropicana card benefits.
"For Atlantic Club players, this means we know you, and we know what you like," Tropicana senior vice president Eric Fiocco said. "We're ready to start rewarding you with services and offers that are special, relevant and meaningful to you."
But the competition is already fierce.
Like many other casinos, Resorts Casino Hotel will match Atlantic Club offers to players if they sign up for a Resorts players' club card, admit them to player lounges and slot tournaments, and let them park free in January and February.
The Golden Nugget Atlantic City is offering a trade-up players' club promotion for Atlantic Club customers, who will get a card whose rewards are one level higher than those they had gotten at the Atlantic Club. The Golden Nugget is offering free buffets and parking to customers who switch from the Atlantic Club, will match an offer from any Atlantic City casino over the next three months, and will extend new promotions to them.