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Roadside rescue rewarded with high-speed advertising

NASCAR race at Daytona will feature a small decal for a Shattuck tire store after its owner went above and beyond to help a stranded motorist.
by Brianna Bailey Published: February 22, 2013

When tire shop owner Bryan Purgason answered a late-night call from the Ellis County sheriff's office a few weeks ago to help a stranded motorist, he never envisioned the call would result with his business' name on a car that will race in NASCAR's Nationwide Series at Daytona International Speedway on Saturday.

“I'm just this small-town guy — not really one to boast — we just try to take care of people and get them what they need,” Purgason said.

The Purgason Tire logo will appear on the driver's side door post of car No. 23 driven by Robert Richardson Jr. as a show of gratitude after Purgason helped a customer out of a bind.

Skateboard manufacturer Lane Segerstrom was hauling a fifth-wheel trailer behind his pickup on his way from the Texas Panhandle to Oklahoma City on an isolated stretch of U.S. 60 between Shattuck and Higgins, Texas, when he had a blowout.

“This tire was completely shredded — there was no repairing this tire,” Segerstrom said.

Segerstrom is the founder of Stalk It Longboards, a company that makes longboard skateboards out of corn board — an alternative to plywood comprised of recycled corn stalks and husks. The company, based in McKinney, Texas, manufactures its longboards in northwest Oklahoma City. The firm also sponsors Richardson's No. 23 car.

About 8:30 p.m. on a cold, wet Saturday, Segerstrom's tire exploded — about 20 miles from the nearest town. He tried for hours to have his roadside assistance service find a tow truck to help him but eventually had to call the Ellis County Sheriff's Department for help. It was nearly midnight when Purgason responded to the call.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the University of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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